Instagram – it’s a powerful (& free!) app where you can build relationships with other moms AS WELL as relationships with brands that are helpful to your audience. I waited so long before I took my Instagram to the next level and started partnering with brands but I don’t want you to! Keep reading for 6 reasons why you should start your own Instagram business today…
A few years ago, it seemed like there was a select group of “insta-moms” who magically grew a large Instagram following and had all the best gadgets and baby clothes in all the land. Remember that?
These days, there is no select club. Any mom (or anyone) can turn their personal Instagram into an Instagram business and partner with brands they love! You don’t need a gigantic following, a fancy camera, or a perfectly manicured home. If I can do it, YOU can do it too! Okay, let’s get into some specific reasons why.
1. YOU’RE ON INSTAGRAM ANYWAY
For those of us who love the gram, we’re on Instagram anyway so why not make it into a side hustle business. We all know how Instagram can suck us in (in a good OR bad way) and we end up jumping from one post to another – commenting, liking, and viewing.
After all, that’s what Instagram is designed for, right? But what if there was a way for you to enjoy your time on Instagram AND benefit at the same time by partnering with brands you love? Would you do it? You can absolutely make that a reality – anyone can!
2. YOU HAVE A UNIQUE VOICE THAT NEEDS TO BE HEARD
Building your Instagram into a business means building a larger audience. An audience of people who want to hear your unique perspective. It’s easy to think, “There are so many Instagrammers out there. Is there really room for me?” The answer is absolute, YES!
An abundance mentality tells us that there is room for everyone and I wholeheartedly believe that’s true. There is no one else on this planet like you and no one else who shares your special point of view. People will be drawn to your distinctive personality and you deserve to be heard. Instagram is a wonderful place to get your voice out into the world and start changing people’s lives!
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3. YOU DESERVE A SPACE THAT’S JUST YOUR OWN
As moms, we are constantly serving others. It’s a beautiful responsibility and privileges that I do not take for granted. But sometimes it can leave us feeling depleted – like we need something that is just our own. A place to pour our creativity into.
Everyone has their own special gifting but there is always someone else who is interested in the same thing. Instagram is the perfect place to put your creativity out into the world and connect with others who share your passions.
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4. IT’S FUN!
This might seem like a given but I think it’s important to note that being an Instagram influencer or content creator is soo fun! When you get that first package of free product in the mail, you’ll feel like a little kid on Christmas. Then when you get your first check in the mail, it will be even better.
Another fun aspect is actually creating the content! Using your creativity to set up a photoshoot and style the products is really fulfilling. Then, seeing all your hard work come together when you post the finished product will leave you beaming with joy!
5. YOU CAN GET PRODUCTS FOR FREE THAT YOU WOULD BUY ANYWAYS
There are so many brands and big companies that are searching for people to test and promote their products. They are looking for micro-influencers (people with modest-sized audiences) to share a personal perspective about their products. What does that mean for you?
It means you’ll have boxes lined up at your front door waiting for you to open! I’m not saying this will just magically happen but if you put in the work of finding brands you love and contacting them, a lot of the time they will happily send product your way in exchange for social sharing. That’s how collaboration works and if you seek out products you already use and love, you’re saving yourself money and having a ton of fun!
6. YOU CAN MAKE EXTRA MONEY
There is no one moment when everyone starts making money from Instagram. I know people who have made money with 1K followers while I didn’t start making money until I had 5K followers. However, the common thread is that you just have to ask. Literally, just ask during your negotiation with a company and see what happens!
You should value your creativity and your time. Placing value on yourself will help you to confidently charge a fee for your work on Instagram. Making extra money for yourself and your family can be very rewarding and you deserve it!
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I hope you enjoyed this article and that you are inspired to take your Instagram to the next level and start your own personal Instagram business!