‘Challenge Accepted’ on Instagram: Why Women are Posting Black-and-White Selfies

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Instagram is filling up with beautiful black and white photos of women from all walks of life with captions that read ‘challenge accepted’.

The challenge accepted trend is a women supporting women campaign and is picking up speed more every day.

Although the origin has been debated, the goal of the campaign seems to be simply lifting up other women who inspire us.

Candace Cameron Bure writes, “You are beautiful JUST as you are! I feel like myself most when I’m happy and laughing.”

I recently received a DM that read, “I was careful to choose who I think will meet the challenge, but above all who I know shares this type of thinking.

Among women, there are several criticisms; instead, we should take care of each other. We are beautiful the way we are. Post a photo in black and white alone written “challenge accepted” and mention my name.

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Identify 50 women and dot the same in private. I chose you because you are beautiful, strong, and incredible. Let’s love each other!”

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Challenge Accepted on Instagram: Why Women Are Posting Black & White Selfies | Just Jes Lyn

Challenge Accepted Continues to Grow

The challenge is circulating like modern-day chain mail and I think it’s a fun and uplifting way to support each other during a year that has been a challenge for us all!

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So far, the #ChallengeAccepted hashtag has over 4 million posts and is picking up every day.

Some posts are also using the hashtag #womensupportingwomen.

Peta Murgatroyd writes, “Thankful for you and the many other fearless, strong, non conforming, honest, brave women in our lives.”


Have you joined the ‘Challenge Accepted’ trend on Instagram yet?! Share your post in the comments below!

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Challenge Accepted on Instagram: Why Women Are Posting Black & White Selfies | Just Jes Lyn

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